Social media management
for Dubai businesses that want paying customers

Apex Digital is a social media agency in Dubai, and the management is scoped on a consultation call. We plan the calendar around the districts your customers are in, write the captions, design the graphics, cut the reels from the footage your team takes, post, reply during the working day and send 1 report a month that counts enquiries. Instagram, TikTok, Facebook, LinkedIn and your Google Business Profile, run by the same team that builds and ranks your website.

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Instagram, TikTok and LinkedIn run for you, by 1 team

Social media management means we run the accounts. A calendar planned a month ahead, captions written in your voice, graphics in your brand, reels cut and subtitled, posts scheduled and published, comments and messages answered during the working day, your Google Business Profile kept active, and a report at the end of every month. It is scoped on a consultation call, because a restaurant in JBR with a new dish every week and a fit out contractor in Al Quoz with 3 projects a year need different things from the feed, and the scope, the fee and the term go in writing before anything is posted.
Illustration of Instagram, TikTok and LinkedIn posts all run by one team

One feed for the whole of Dubai speaks to nobody in any particular district

Most Dubai businesses post to the whole city and wonder why the likes come from people who will never visit. A physiotherapy clinic in Motor City does not need followers in Deira. It needs the families in Motor City, Sports City and Arabian Ranches to see it when a knee goes. So the calendar names districts. The Motor City post, the reel for the Sports City gyms, the Google Business Profile update that answers physio near me from a phone in Arabian Ranches, each one linking to the district page on your website that ranks for the same search. The feed starts doing the job the website does, in the same places.
Illustration of a generic all of Dubai post crossed out next to posts aimed at Business Bay, JLT and Al Barsha

Content cut from what you already have, framed for each platform

There are no content shoots to buy here. The footage comes from your team, on a phone, from a shot list we send with each month's calendar, and we do the rest. Each clip is cut vertical for Reels, TikTok and Shorts, square or 4:5 for the feed and LinkedIn, and horizontal for the district pages of your website, so 1 walk round the showroom in Al Quoz becomes 6 or 7 posts rather than 1. Photos from the last job, the before and after from the villa fit out, the plate that went out at lunch, all of it is graded, captioned and sized by us before it goes anywhere, and it looks like your business rather than a template.
Illustration of existing footage cut into 16:9, 1:1 and 9:16 versions for each platform

Subtitles, captions and hooks built into every reel we publish

Most short form video is watched with the sound off, on a phone, in a queue at the RTA or between meetings in Business Bay, so the first 2 seconds and the on screen text carry most of the result. Every reel we publish has the hook cut in at the front, subtitles corrected by a person rather than left to the platform's guess at what your technician said, and the captions styled in the palette and type set during the brand polish that every website plan includes, so the reel looks like your business. Published means finished: graded, captioned, exported and posted at the time the audience in that district is actually looking.
Illustration of a reel on a phone with an on screen hook, a caption and subtitles

Comments and messages answered during the working day

An unanswered message on Instagram is the social media version of the WhatsApp enquiry nobody replied to, and in Dubai the customer has usually messaged 2 other businesses at the same time. We answer comments and messages during the working day from a set of answers written with you at the start: opening hours, prices, how to book, which districts you cover. Anything that needs a decision, a quote for a 4 bedroom villa in Arabian Ranches or a patient asking about a procedure, goes to you on WhatsApp with the conversation attached, so nothing waits for someone in the office to remember to check the app. The report counts how many of those messages became enquiries.
Illustration of a message thread where a customer question is answered within minutes on the same working day

A report every month that counts enquiries rather than followers

Followers are cheap, and worth little to a dental clinic in Mirdif unless they live near Mirdif. Every month you get a report written for the person who owns the business: which posts people in your districts saw and saved, which reels were watched to the end, how many messages and profile taps came from the feed and the Google Business Profile, how many of them turned into bookings, and what we are changing next month because of it. If you are on a website plan it sits beside the ranking report, so the social enquiries and the search enquiries are read together, district by district. It is meant to be read on a phone between jobs and to prompt 1 question rather than 20.
Illustration of a monthly social report that puts enquiries from WhatsApp, messages and the profile link ahead of follower numbers

Social media management that puts your business in front of the people in the districts you serve, on Instagram, TikTok, LinkedIn and your Google Business Profile

The hardest part of social is having something real to post every week, and the second hardest is getting it in front of the right people. Most Dubai businesses run 1 feed for the whole city. An aesthetics clinic in Jumeirah posts the same before and after to everyone from Deira to Jebel Ali, and the people who could actually book, the ones 2 roads away, scroll past it between a restaurant in Downtown and a car dealer in Al Quoz. We plan the feed around the districts your customers are in. The calendar names them: a post for the Jumeirah families who book in the school holidays, a reel for the Dubai Marina professionals who come in after work, a Google Business Profile update for the person searching aesthetics clinic near me from a phone in Umm Suqeim. The content comes from what you already have, the clips your team takes on a phone and the photos from the last job, edited, captioned and sized by us for each platform. We write the captions, design the graphics, schedule and post, reply during the working day and send 1 report a month that counts enquiries rather than followers. It is scoped on a consultation call, because a clinic with 2 branches and a joinery in Al Quoz need different things from the feed, and the keyword research that built your website tells us which districts the posts should speak to first.
How we price this

Priced on a call, after we have seen your numbers

1

We look at your districts, your current campaigns and what an enquiry is worth to you

2

Ad spend is paid by you, straight to the platform, and stays separate from our fee

3

You get a written plan and a fixed quote before anything runs

Selected work

New and featured web design and marketing work

Websites, SEO and content for luxury retail, clinics, automotive, hospitality and finance brands. Each project is shown with its real location and the results it got.

What owners ask before they start.

What does social media management from Apex Digital include?

Do you film the content for us, or do we film it ourselves?

How many posts a month will you publish for us?

Do you make Reels and TikToks, and keep up with how the formats change?

How much does social media management cost, and is there a minimum term?

Will you actually post for us, or hand us a folder to publish ourselves?

How do you handle social content for highly seasonal businesses?

Can you set the social media strategy as well as run the accounts?

How do you plan the social calendar for a new client?

Can you handle our community management and DM responses too?

How do I get in touch with Apex Digital?

Web Design

Webflow websites for Dubai businesses, sold as one monthly plan with the SEO included. A page for every service in every district you work in, fast on a phone, changed the day you ask and built to rank from launch.
Nothing up front, one monthly number, a 12 month minimum and then rolling monthly.
See the website plans
Plan finder

Tell us about your business

Tell us what you sell and where you want work from. We look up how many people search for it each month in those districts, then send you the numbers and the plan that covers them.

What happens next

1

We reply on WhatsApp within the working day.

2

You get the search numbers for your services in your districts, and the plan that fits them.

3

Nothing to pay up front, whichever plan you choose.

Step 1 of 3

What do you need?

Your business

A few words is enough: dental clinic, AC repair, law firm.

Count what people search for separately. A dentist might offer whitening, implants and braces.

Which districts do you want work from?

The plan that fits

Pick your districts to see which plan covers them.

SEO included. Nothing up front. 12 month minimum, then it rolls monthly.

Where should we send the numbers?

Include the country code. UAE numbers start with +971.

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