How long does SEO take to start working?

It depends on where you are starting from and how crowded page 1 already is in your districts. We give you an honest view from the keyword research before you sign, and we put it in writing. For local searches like dentist Al Barsha or fit out contractor Al Quoz, the first movement usually shows inside the first 3 months, because a page built for a district search that nobody else has a page for has little to beat. Google Business Profile work can move the map results sooner than that.

What is local SEO and why does my business need it?

Local SEO is the work of showing up when someone searches for a service plus a place. Emergency plumber Business Bay. Dentist Mirdif. AC repair near me, typed from a villa in Jumeirah in July. It decides whether you appear in the map results and on page 1, or whether the person calls the business that does. It runs on different signals from national SEO. A page for the exact district and service is the biggest one, and it is the one most sites are missing.

How do technical, on page and off page SEO fit together?

They are 3 separate jobs that only work together, and most sites that underperform are weak in at least 1 of them. On a plan all 3 are covered, because we build the site, write the pages and do the monthly work ourselves. Technical SEO is everything that affects whether Google can crawl, index and understand the site: speed, phone usability, schema, internal links, URL structure, the sitemap, canonicals, Core Web Vitals. Most sites have technical faults that cap how high they can rank however good the content is.

How do you choose which keywords to target?

The keyword research is the first thing we do and it decides which pages get built, so it matters more than anything that follows. We run every possible service and district combination through 3 filters: how many people search it each month, whether they are ready to buy, and whether page 1 is winnable. Search volume tells us how many people search a term each month.

Can I do SEO myself or do I need an agency?

You can do a fair amount yourself. The honest question is whether you have the hours, because SEO is steady monthly work on top of the technical build, and hours spent on it are hours not spent on the clinic, the site visit or the clients. The parts worth doing yourself are the ones only you can do well: replying to every Google review, adding photos of real jobs to your Google Business Profile, posting when something changes, and telling us when a new service or a new district comes along.

Do you do SEO for ecommerce websites?

Yes, and ecommerce works differently here. An online shop is a Custom plan or a one off build, scoped on a call, on Webflow or Shopify, and the SEO is built into it from the start: product schema, category pages built around real searches, clean URLs, fast pages and the AI search setup that lets the assistants cite your products. Ecommerce SEO has its own problems. Category pages carry most of the ranking weight, so their structure decides whether the shop can rank for anything valuable.

Will my SEO survive a Google algorithm update?

SEO that follows Google's own guidelines and produces something genuinely useful for the person searching is far more resilient to algorithm updates than SEO built on shortcuts. We build every site with that in mind, because a penalty from an update can wipe out a year of work in a weekend. Google releases major algorithm updates several times a year, and minor adjustments daily. Most updates target specific quality issues. Spam updates penalise sites using manipulative tactics.

Can you promise a page 1 ranking?

No. Nobody can promise where a page will rank, and you should be wary of any agency in Dubai that does. Promised rankings are not possible because nobody, including Google's own engineers, can say how a given page will rank for a given search at a given moment. Results pages change with the user's location, search history, device, time of day and what they seem to want. They change with Google's updates, which happen continuously. They change with what competitors do, including new pages, new links and new work on their own sites.

How do I show up in AI search and AI Overviews?

By being readable to them. AI assistants answer who does office fit outs in Business Bay by reading pages they can parse and trust, so every site on a plan ships with an llms.txt file, schema on every page and the AI search setup that lets Google AI Overviews and the other assistants understand what you do and where, then quote you as the answer.

What is included in monthly SEO reporting?

Every client on every plan gets the same monthly ranking report, written in plain English and built around the question of what earned you enquiries this month. The report covers where each page in your coverage matrix ranks for its search and how that changed since last month, organic traffic from analytics, enquiries and WhatsApp messages that came from search, technical health including Core Web Vitals and anything Search Console flagged, links and citations gained, pages added or improved during the month, and how visible you are in AI search.

How do I get started with SEO through Apex Digital?

WhatsApp us your services and districts, or use the form, and we will come back with the search numbers and the plan that fits.

SEO in Dubai that wins every district you work in

Q: What does SEO cost with Apex Digital?

Nothing on top of your website plan, because ongoing SEO is included in every one of them, with no separate invoice. Launch is from AED 1,500 a month + VAT, Growth from AED 3,500 a month + VAT and the Apex plan from AED 5,000 a month + VAT, and all 3 include the same monthly SEO work and the same monthly ranking report. Plans run on a 12 month minimum, then roll monthly.

Apex Digital is an SEO agency in Dubai, and the SEO is included in every website plan from AED 1,500 a month + VAT, with no retainer on top. Before a page is written we do the keyword research, then we build a page for every service in every district you work in, work on it every month and report in plain English. If you already have a site, it moves onto a plan and the search work starts the same way, with the research.

See the 3 plans

See our work

GoogleAdsPartner

ShopifyPartnerAgency

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Local SEO in Dubai is a page for every service in every district

Ranking for accountant JLT or dentist Al Barsha is a different job from ranking for a term the whole UAE types, and it is mostly won or lost on whether you have a page for that exact search. Most sites do not. They have 1 page per service and leave Google to guess which districts they serve. We build the coverage matrix instead: a page for every service in every district you work in, each one written for its own search, linked to its neighbours and backed by the Google Business Profile, citations and reviews that local rankings run on. On the Growth plan that is 10 services across 20 districts, 200 searches, each with a page of its own. That is what local SEO is, and it is included in every plan.

Illustration of a Dubai map with pins and a list of district pages for Al Barsha, Business Bay, JLT and Dubai Marina

Schema, speed and Core Web Vitals right before launch

Most underperforming sites have technical problems that cap how high they can rank, however good the copy is. Slow pages on a phone, no schema, missing canonicals, broken internal links, images with no alt text, and a sitemap nobody has touched since a cousin built the site in 2019. Because every site on a plan is built by us on Webflow, there is no audit and no quote to fix what it finds. Those problems are simply not there. Every page launches with schema, clean semantic markup, internal links to related districts and services, alt text, canonicals, a current sitemap, Core Web Vitals in the green and Search Console and analytics connected. Most searches in the UAE happen on a phone, so the mobile build is where most of that care goes.

Illustration of a launch checklist for schema, sitemap, canonicals, alt text and speed, with a performance score of 98 and good Core Web Vitals

Included in every plan from AED 1,500 a month + VAT

An SEO retainer on top of a website never made sense for a local business. You pay one agency to build the site and another to make it rank, and the 2 blame each other when it does not. Here the SEO is part of the website plan, whichever one you take: Launch from AED 1,500 a month + VAT, Growth from AED 3,500 a month + VAT, the Apex plan from AED 5,000 a month + VAT. Same monthly report, same monthly work, same team that built the pages. The only thing that changes between plans is how many districts and services you cover. If you already have a site somewhere else, it moves onto a plan and the SEO starts the same way, with the research.

Illustration of three plan cards: Launch from AED 1,500, Growth from AED 3,500 and Apex from AED 5,000 a month + VAT, each with SEO included

New pages added monthly, only where the research says they can win

The keyword research does not stop at launch. Every month we look again at the searches people in your districts are making, and when a new one turns up with enough volume and a page 1 you can realistically take, we build the page. A dental clinic in Al Barsha might start with 6 services across 10 districts and find 3 months later that people in Arjan are searching for an emergency dentist and nobody nearby has a page for it. So we build one. If that takes you past your plan's allowance it is AED 250 a month + VAT for an extra service or AED 100 a month + VAT for an extra district, agreed before we build. Pages that cannot win do not get built, because a page nobody finds is just a hosting cost.

Illustration of pages being added month by month, only where the research says they can win

1 ranking report a month, written in plain English

Every month you get a report that says where each of your pages ranks for its search, what moved up, what moved down, how many enquiries came from search, what we did and what we are doing next. No dashboards full of numbers that do not matter, and no impressions charts dressed up as progress. If a page has slipped, the report says so and says why. If a district is not going to work, the report says that too, and we put the effort somewhere it will. The report is the deliverable, because you are paying for rankings and enquiries, and the report is where you check you got them. It is written to be read on a phone between meetings in Business Bay, and to prompt 1 question, with the answer already in it.

Illustration of a ranking report written in plain English: what moved up, the pages we added and what we do next

AI search, Google Business Profile, citations and links, every month

Rankings are more than the pages. Every month the plan also covers the signals around them. Your Google Business Profile is kept active with the right categories, services, photos and posts, because the map results are where most local enquiries in Dubai start. Citations on the directories Google trusts here, from Yellow Pages UAE to 2GIS, are built and kept consistent, so your name, address and phone number match everywhere. Links are earned steadily from relevant sites. And we check how visible you are in AI search, because more people now ask an AI assistant or Google AI Overviews for a physiotherapist in Dubai Marina than anyone expected 2 years ago, and the llms.txt and schema on your pages are what let those assistants quote you.

What the included SEO actually does, month to month,in every district you cover

Most websites have 1 page per service. A dental clinic has a page called Teeth Whitening and that is it. Nobody searches for teeth whitening. They search for teeth whitening Al Barsha, or dentist near Mall of the Emirates from a phone in Barsha Heights. If your site has no page for that district, Google has nothing of yours to show, so it shows whoever built that page first. We build a page for every service in every district you work in, and before we write a word we do the keyword research: which districts, which services, how many people search each month, who you are up against. You only get pages that can win. 6 services across 10 districts is 60 searches, and you get a page for every one.

Then the monthly work begins, included in every plan from AED 1,500 a month + VAT: a ranking report in plain English, new pages as the research finds them, and the pages just off page 1 pushed over it. Your Google Business Profile is kept active, citations kept consistent, links earned from sites that matter in Dubai, and your AI search visibility checked so Google AI Overviews and other AI answers can quote you. It is the same team that built the pages, with 1 bill and 1 report.

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districts mapped

ranking report
every month

Send us your services and districts

What you get for the monthly

One website. A page for every service in every district you work in.

A dental clinic in Al Barsha with one page called Teeth Whitening is invisible the moment somebody in Barsha Heights types teeth whitening Barsha Heights. Google has nothing of theirs to show, so it shows somebody else. Your plan fixes that by building the page for every combination worth having.

Keyword research comes first: which districts, which services, how many people search each month and who you would be up against. You only get pages that can win.

We design and build the site on Webflow, then build a page for every service and district pairing the research backs.

Every month after that we keep working on it: new pages as the research finds them, pages pushed up the results, and a report showing where you rank. The SEO is in the price.

Services you sell

−6+

Districts you work in

−10+

Move the sliders to see which plan fits. Page counts are an illustration; the research decides which pages get built, so nothing is made that cannot win.

Your plan

Launch

AED1,500

a month + VAT · SEO included · nothing up front

6service pages

10district pages

60service and district pages

84pages in total

Pages a site like yours would have

AC maintenance in Dubai MarinaEmergency AC repair in Downtown DubaiDuct cleaning in Al Barsha

WhatsApp us about Launch→

12 month minimum, then rolls monthly

Website plans

Same build, same care, same SEO. The plan sets how much ground you cover.

Every plan is a designed and built Webflow site with hosting, upkeep and ongoing search work inside the monthly. Nothing to pay up front. Prices exclude VAT at 5%.

Launch

For a single site business serving its own district and the ones around it.

fromAED1,500a month + VAT

about AED 50 a day

6 services across 10 districts

A page for all 60 combinations, around 84 pages

Keyword research first, then ongoing SEO and a monthly ranking report

WhatsApp us about Launch→

12 month minimum, then rolls monthly

Recommended

Growth

For a business that serves half the city, or runs 2 branches.

fromAED3,500a month + VAT

about AED 117 a day

10 services across 20 districts

A page for all 200 combinations, around 238 pages

Keyword research first, then ongoing SEO and a monthly ranking report

WhatsApp us about Growth→

12 month minimum, then rolls monthly

Apex

For a multi branch or city wide business that wants to own its category.

fromAED5,000a month + VAT

about AED 167 a day

15 services across 30 districts

A page for all 450 combinations, around 503 pages

Keyword research first, then ongoing SEO and a monthly ranking report

WhatsApp us about the Apex plan→

12 month minimum, then rolls monthly

Nothing to pay up front

Design, build, hosting and SSL included

Keyword research before a word is written

The price you sign at holds for as long as you stay

Every price shown is + VAT at 5%

Ecommerce, Arabic or more than 450 combinations? Ask about Custom

Built on Webflow, not a page builder

Clean code, quick pages and a design we control to the pixel. No template with your logo dropped in the corner.

Designed for your business, not picked off a shelf

Fast on a phone, which is where most of Dubai searches

Built to be found, not just to look nice

We run it, you get on with the job

Hosting, SSL, technical health and the day to day edits sit with us for as long as you are on a plan.

Edits and small changes handled for you

Security and uptime watched, not left to chance

No CMS to learn and no plugins to update

Yours stays yours

Everything that carries your name belongs to you throughout: domain, Google Business Profile, ad accounts, analytics, and every word and image we make for you.

Your domain stays in your name

Never locked in: if you decide to stop after 12 months, the whole site moves into your own Webflow account for a one off AED 5,000 + VAT

See every plan in full→WhatsApp us first

Selected work

New and featured web design and marketing work

Websites, SEO and content for luxury retail, clinics, automotive, hospitality and finance brands. Each project is shown with its real location and the results it got.

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