A considered digital identity for an elite personal security consultancy

Latent Intelligence is a personal security consultancy serving the ultra wealthy and the high profile. From the south of England and across London, the team deliver executive protection, protective intelligence, surveillance and residential security to clients whose names and movements demand complete discretion. Their work happens quietly, and the website needed to reflect that.

We replaced a broken template build with a custom Webflow site shaped entirely around them. A long discovery session captured the tone, principles and personality that define the business, and all of it was translated into a brand identity and a digital experience worthy of the clients they protect.

The existing Latent Intelligence website was built on a template and had begun to break down. More to the point, it didn't reflect the seniority of the team or the discretion of the work. For a firm protecting public figures and high net worth clients, a generic, off the shelf presence was a real handicap.

The brief was to start again. We needed a site and a brand that felt as considered and confident as the service itself, presenting 8 distinct security disciplines clearly without losing the calm, understated tone that defines the business.

We began with an hour long discovery session, listening to how the team describe their work, their clients and their values. Every line of copy, every visual decision and every navigation choice traces back to that conversation. The result is a Webflow site that feels unmistakably Latent Intelligence.

8 services, structured with clarity and confidence.
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‍The site presents 8 specialist services, from executive protection and protective intelligence to surveillance detection and residential protection, each on its own page. Information architecture, hierarchy and tone were weighed carefully so prospective clients can find what they need quickly without losing the discreet feel that defines the brand.

The new Latent Intelligence website finally matches the standing of the business. The team told us the site gives off precisely the image they've always wanted to project. Enquiries now arrive from prospects who already feel they understand who Latent Intelligence are before the first conversation, which is a far stronger starting point for every relationship.