A brand and content engine behind a Newmarket clinic's tenfold growth

Hannah's Medical Aesthetics is a clinic in Newmarket, a market town in the east of England, offering a full range of treatments from a smart town centre premises. When we first met Hannah she was a year into the business and had just taken on the shop. The ambition was clear: grow the brand, fill the diary and build something worthy of the work happening inside the clinic.

We worked with Hannah to refine the brand, rebuild the website on Webflow across 26 pages and restructure the content for both clients and search. With the foundations in place we layered on content direction and ongoing SEO. Hannah tells us the clinic's turnover has since grown close to tenfold.

When Hannah's Medical Aesthetics came to us, the business was just over a year old, the new shop had just opened and the appetite to grow was huge. The brand and website didn't yet reflect the calibre of the clinic, visibility in search was limited and the content wasn't consistent enough to keep the diary moving.

The challenge sat across brand, web, search and content at once. Hannah needed one partner who could pull every part of the marketing into shape so the clinic could fill its capacity, attract new clients steadily and stand out in a category where presentation matters enormously.

We refined the brand to give Hannah's Medical Aesthetics a more confident, more premium feel, then rebuilt the website on Webflow across 26 pages. We restructured the content so each treatment, each location based service and each trust signal had the space it needed, with a site architecture that could grow with the business.

Visible locally and a monthly content engine.
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‍With the foundations in place we focused on SEO, and the clinic now shows up for the treatment searches that matter locally. Alongside that we brought in a content specialist under our direction to keep the social channels active month after month. The result is a marketing engine that fills the diary rather than relying on word of mouth alone.

Hannah tells us turnover has grown close to tenfold since we began working together. The brand has matured, the site converts new client enquiries with ease and the clinic is now one of the more visible names in Newmarket. The growth has come from every part of the marketing working in step, from the brand and the website to search and social.