A bold digital home for an applied intelligence investment fund

Star Bots Fund is a private investment vehicle focused on applied intelligence, the combination of robotics, autonomy and AI. The fund backs early growth stage companies tackling some of the world's most stubborn productivity problems, across energy infrastructure, defence, logistics and manufacturing. It exists to support the founders building the next generation of intelligent tools, just as the market tips in their favour.

We were commissioned to design and build the digital home that introduces Star Bots Fund to the world. The brief was clear: set out the thesis, project institutional credibility and handle a steady flow of enquiries from prospective investors and from founders looking for backing.

Star Bots Fund needed a digital presence that could speak with authority from the moment it launched. The thesis is bold and the audience is sophisticated: investors who scrutinise every detail and founders who only want to engage with credible capital. The website had to earn the trust of both groups quickly.

The brief asked us to balance 2 distinct journeys on a single site. Investors needed clarity, depth and easy access to Pathfinder documents, while founders seeking backing needed a frictionless way to introduce themselves. Everything had to feel considered, confident and in step with the fund's forward thinking thesis.

We designed and built Star Bots Fund on Webflow with a visual language that signals the seriousness of the thesis without losing any of its ambition. Every layout decision was made to place the fund alongside established names in the investment space while still feeling fresh and confidently future facing.

Pathfinder documents and enquiry flows handled cleanly.
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‍The site houses the Pathfinder documents that prospective investors review, presented with the discretion and polish the fund expects. We built considered enquiry flows for investors and for founders looking for capital, so the right conversations land in the right places without unnecessary friction.

Star Bots Fund launched with a website that holds its own among established names in the space. The platform supports investor due diligence, captures founder enquiries with ease and gives the team a credible asset to take into every conversation. The fund now has a digital presence that matches the boldness of its thesis.