Apex Digital: the people in Dubai who build your website and then do the SEO themselves

Apex Digital started with 2 people doing the same job in 2 different agencies and arriving at the same complaint. Aaron had spent years running web, SEO and ads work for clients and watching sites get built, handed over and forgotten. Luke had built his agency around ongoing website and SEO work: researching the services a business sells and the areas it serves, planning useful pages around those needs, and continuing the search work after launch. The founders brought that ongoing website and SEO model to Dubai, where the services a business offers and the areas it serves inform the research. So Apex was registered in Dubai, Aaron took the clients, Luke took the build, and the 3 plans on our pricing page came out of it.

Getting a website online is only part of the job. We start with the services your business sells, the areas it covers and the questions customers ask. Keyword research and a review of existing search results help us decide which pages to improve or create. That research informs the design; the number of pages alone does not determine how well a site will perform.

Aaron is the Dubai partner. He is the person you will speak to on WhatsApp, the one who goes through your services and districts with you, and the one who looks after the relationship, the strategy and the account once the site is live. Luke leads the website builds, the SEO and the systems that sit behind both, and he built the service by location model Apex runs on, so the research and the pages are his side of the table. There is no account manager between you and the people doing the work. When you ask why a page has not moved yet, the answer comes from whoever is working on it, and it comes with what we are doing about it.

We sell websites monthly with the SEO included for a plain reason: a website is never finished. Google keeps changing, the districts and services you want work from change, and a site that was built and handed over 2 years ago is quietly losing ground to the one somebody is working on every month. So you pay one monthly number, from AED 1,500 a month + VAT, with nothing up front, and for that you get the site designed and built properly on Webflow, hosted, looked after, edited when you ask, and worked on every month, with a report showing changes in search performance. The price you sign at holds for as long as you stay. There is a 12 month minimum, then it rolls monthly, and the prices on the site are the prices, with no quote to wait for.

Most of the value of a plan arrives after the site goes live, because that is when the ranking report starts landing. Each month you see which district pages moved, which ones are sitting just off page 1 and getting a push, which new pages the research has found worth adding, and what happened to your Google Business Profile, citations and links. Social media and paid ads can run alongside from the same team, scoped on a consultation call, so the person running your Instagram knows which districts the website is ranking for. The model is built so that staying is the sensible choice rather than the only one.