Blend Coffee and Wine Bar
Launching a coffee and wine bar in the historic centre of Bury St Edmunds
Brand identity, menu design and a Webflow website built to be found in local search. We worked with Blend before the doors opened, building a brand to suit a historic town centre.
Overview
A new independent, brought to life from the very first sketch.
Blend is an independent coffee shop and wine bar in the historic centre of Bury St Edmunds, a market town in the east of England. By day it's a stylish stop for proper coffee, and by evening it shifts into a relaxed wine bar with the same easy character. Our work began long before the doors opened, when Blend was still finding its visual voice.
We were brought in before launch to shape the brand, design the assets and build the website that would introduce Blend to the town. From the logo and menus to the Webflow site and local search presence, every touchpoint was made to feel like Blend and like it belonged in Bury St Edmunds.
We were brought in before launch to shape the brand, design the assets and build the website that would introduce Blend to the town. From the logo and menus to the Webflow site and local search presence, every touchpoint was made to feel like Blend and like it belonged in Bury St Edmunds.
Pre Launch Brand Build: A full identity created before opening day.
Brand and Menu Design: Brand assets ready for print and the bar.
Custom Webflow Site: A clean, characterful home for the brand online.
Found Locally: Built to show up for Bury St Edmunds searches.
The Challenge
Launching a new independent in a town that already has its favourites.
Opening a coffee shop and wine bar in the centre of Bury St Edmunds means stepping into a market full of much loved independents. Blend needed a brand and a website that could earn attention from day one, with the polish to stand out and the warmth to invite people in.
We were brought in before the venue had opened, so every brand decision had to be made with no real world reference points. The look, the feel, the voice and the online presence all needed to come together cleanly for launch day, ready for the very first customers.
We were brought in before the venue had opened, so every brand decision had to be made with no real world reference points. The look, the feel, the voice and the online presence all needed to come together cleanly for launch day, ready for the very first customers.
What We Did
A full brand identity, made for the centre of Bury St Edmunds.
We shaped the visual identity from the ground up, designing the logo, menus and supporting assets that customers now see across the venue. Every choice was made with the historic town centre in mind, balancing contemporary character with a warmth that suits the space.
A Webflow website built to be found where it matters.
Once the brand was in place, we built Blend a Webflow website that introduces the venue, the menu and the experience in one easy flow. Local SEO was a particular focus, and the site is built to be found for coffee shop searches in Bury St Edmunds, sending new customers through the door.
A Webflow website built to be found where it matters.
Once the brand was in place, we built Blend a Webflow website that introduces the venue, the menu and the experience in one easy flow. Local SEO was a particular focus, and the site is built to be found for coffee shop searches in Bury St Edmunds, sending new customers through the door.
The Result
A confident launch and a strong local presence from day one.
Blend opened with a brand and a website that felt established from the moment the doors swung open. The site introduces visitors to the venue before they arrive, and a strong local search presence means Blend is easy to find when someone searches for coffee in Bury St Edmunds.
Ongoing Partnership
A relationship that lasts beyond the brief.
Our formal engagement with Blend wrapped at launch, but the relationship didn't. We stay in touch with the team and remain on hand whenever Blend need a steer. If you're opening a venue of your own, website and SEO plans start from AED 1,500 a month + VAT, with nothing up front.
Questions about this coffee shop website
What is the Blend website built on?
What did Apex Digital do for Blend?
Does Apex Digital build websites for cafes and bars?
How do you plan a brand and website for a venue that has not opened yet?
Web Design
Webflow websites for Dubai businesses, sold as one monthly plan from AED 1,500 a month + VAT with the SEO included. Fast on a phone, changed the day you ask, and built to rank from launch because the site ships with a page for every service in every district you cover, each one written only after the keyword research.
Nothing up front, one monthly number, a 12 month minimum and then rolling monthly.
Nothing up front, one monthly number, a 12 month minimum and then rolling monthly.
SEO in Dubai
Search work that carries on every month and is included in every website plan. Keyword research by district, a page for every search worth winning, schema, internal links, your Google Business Profile looked after, and a ranking report each month saying what moved.
Social Media
Instagram, TikTok and LinkedIn run for you, with the content planned around the districts your customers live and work in. Content calendars, posting, replies and a monthly report, scoped on a consultation call because the right amount of posting depends on the business.
Paid Ads
Google and Meta campaigns aimed at the searches with intent, district by district, with conversion tracking in place before a dirham is spent, so every enquiry is tied back to the keyword or audience that produced it. Management is scoped on a consultation call, ad spend is paid by you to the platform, and what each dirham returned goes in the monthly report.
One Off Websites
For businesses that want to own a site outright from day 1. Scoped on a consultation call, from AED 25,000 + VAT, built on Webflow or WordPress, whichever suits you, and handed over in your own account the day it goes live. The monthly plans include the SEO and the district pages; a one off build includes them only when we scope them in, so we will tell you plainly which route fits.
Plans and Pricing
3 website plans, and the only thing that changes is how much ground you cover. Launch from AED 1,500 a month + VAT covers 6 services across 10 districts, Growth from AED 3,500 a month + VAT covers 10 across 20, and the Apex plan from AED 5,000 a month + VAT covers 15 across 30.
Ecommerce Websites
Shops and larger builds sit outside the monthly plans. Scoped on a consultation call as a Custom plan or a one off build, on Webflow or Shopify, with the product pages and checkout done properly and owned outright.
Plan finder
Tell us about your business
Tell us what you sell and where you want work from. We look up how many people search for it each month in those districts, then send you the numbers and the plan that covers them.
What happens next
1
We reply on WhatsApp within the working day.
2
You get the search numbers for your services in your districts, and the plan that fits them.
3
Nothing to pay up front, whichever plan you choose.
Thanks, we have it. We will WhatsApp you within the working day.
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