A website and SEO for a luxury watch dealer at One Canada Square

Trade Watches UK buy, sell and source Swiss luxury watches from One Canada Square in Canary Wharf. A single Rolex sale can be worth more than many businesses make in a quarter, so every enquiry that goes to a marketplace instead of a dealer is a 5 figure margin lost.

We built the website and we run the SEO, with the campaign covering Essex, London, Hertfordshire and Kent.

The national luxury watch terms are held by the big marketplaces and auction houses, and every serious dealer in the country is fighting for the same handful of brand searches. Trade Watches were unranked on nearly every term we tracked.

The few they did appear for were buried. "Sell my watch online london" sat at 59 and "luxury watch london" at 16.

Fighting the marketplaces for national terms is a losing opening move, so we built out Essex, Hertfordshire and Kent first, where buyers search with a location attached and the competition is far weaker. Buying and selling got separate pages and separate content, because someone buying a Cartier and someone selling one need different things.

‍Brand by brand coverage, and trust on every page.

‍Rolex, Patek Philippe, Audemars Piguet, Cartier and Breitling each have their own search behaviour, so each got dedicated coverage. Live stock, 160 Google reviews at 5 stars and the Canary Wharf address were all brought forward as trust signals. Rankings go to a client portal every month, broken down by region.

From a starting point of almost no visibility, Trade Watches UK now have 30 keywords ranking in the top 3 and 51 in the top 10, in a market where the national terms belong to the marketplaces.