From a motocross trackside stall to a Norwich city centre restaurant

The Arrogant BBQ began with 2 young entrepreneurs serving from a single table at a motocross track in Norfolk, a county in the east of England. The food was the draw from the first plate, and within a year the business had grown into a Norwich city centre restaurant covering weddings and events across Norfolk and Suffolk. The brand needed to grow at the same pace.

We've been alongside the team since the early days, building the Webflow website, refining the brand, designing menus, directing photography and running the SEO that keeps the restaurant visible. As the business has scaled, we've effectively become the in house creative and IT function the team would otherwise have to hire.

When The Arrogant BBQ came to us, the team were trading from a single table at a motocross track. The food was already winning fans, but the brand and the digital presence needed to keep pace with the ambition. There was no website, no proper photography and no consistent visual identity to carry the business into its next chapter.

Within a year the team had taken on a Norwich city centre restaurant and were booking weddings and events across 2 counties. Each step brought new requirements, new audiences and new pressure on the brand. They needed a creative partner who could move at the same speed.

We built The Arrogant BBQ on Webflow with the full menu woven into the site. Every dish is properly presented, the imagery does the food justice and the booking and enquiry journeys are designed to convert. The site sits comfortably across the restaurant, the events arm and the wedding offer, giving each its own space without splitting the brand.

Brand support, photography direction and ongoing SEO.
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‍Alongside the website, we keep the brand moving. We design menus and graphics whenever a new dish or event arrives, direct the photography that gives the brand its swagger and run the SEO that keeps the restaurant easy to find. We also handle the IT side of the business, which frees the team to focus on the food.

The Arrogant BBQ has grown from 2 young entrepreneurs at a motocross track into a recognised Norwich city centre restaurant and a busy events and weddings operation across Norfolk and Suffolk. The brand, the website and the visual identity have grown with them, giving the team a digital presence that punches at the level the food deserves.