A Webflow rebuild that put a Suffolk village butchery on the map online

The Barn Butchery is a local butchery in a village just outside Bury St Edmunds, a market town in Suffolk, England, specialising in high quality meats sourced and prepared with proper care. They're the kind of independent that locals trust and visitors seek out. When we first met them, the standard of the meat wasn't in question, but the standard of the digital presence very much was.

We rebuilt their website on Webflow, lifted their search visibility and have supported the brand as the business has kept growing. Most recently we added their new on site cafe to the website, giving the team a single, polished home for everything they now offer under one roof.

The Barn Butchery already had a loyal local following, but the previous website was holding the business back. Performance was poor, search visibility was weak and the site didn't represent the quality of the meat or the standing of the brand in the village. New customers struggled to find them, and existing ones got little out of the digital experience.

The job was to deliver a website that matched the calibre of the butchery in person. It needed to perform on the basics, look the part for a quality independent and earn the kind of local search presence that brings new faces through the door each week.

We rebuilt The Barn Butchery on Webflow from the ground up, with a clean, contemporary design that reflects the quality of the produce and the warmth of a proper village independent. The site loads fast, reads well and presents the butchery exactly as the team would want a new customer to find them.

Local SEO, brand support and a growing cafe offer.
‍
‍With the foundation in place we focused on local SEO: keyword research, a page for the searches people actually make and a Google Business Profile kept moving alongside them. The Barn Butchery is now visible for the butcher searches around Bury St Edmunds, and the team tell us the shop has been busier since. As the business has expanded into an on site cafe, we've folded that new offer into the website and still supply brand assets whenever they're needed.

The Barn Butchery is now visible for the searches that bring new local customers to the village, and the team tell us more people are coming through the door because of it. The website properly represents the quality of the brand, supports a steady flow of new visitors and has absorbed the launch of a new on site cafe without missing a beat.