A Webflow rebuild and SEO partnership for a long established Cambridge fireplace showroom

Cambridge Fireplaces is a long established business and the city's go to for all things fireplaces. The team have built a serious reputation through years of quality work and trusted advice, but when we first met them that authority simply wasn't showing up in Google. The brand needed a digital presence that matched its standing in the city.

We rebuilt the website on Webflow and run an ongoing SEO programme around it. The site is now polished and easy to navigate, and it's built to be found for the fireplace searches people make in Cambridge. As owner Jamie has expanded into adjacent ventures, we've built the sister sites that support each one.

Cambridge Fireplaces had the reputation, the showroom and the experience, but the digital presence didn't match. Search rankings were limited, the website wasn't earning its keep and new customers had little chance of finding the business through Google. In a category where research happens online long before anyone visits a showroom, that gap was costing real enquiries.

The job was to give Cambridge Fireplaces a digital home that lived up to its in person reputation, and the search visibility the business had always deserved. As the team have expanded into adjacent ventures, the work has grown into supporting a family of related sites under one partner.

We rebuilt Cambridge Fireplaces on Webflow with a clean, considered design that matches the quality of the showroom. Every product category, every service and every trust signal has its proper space, and the site is structured so prospective customers can find what they need without friction.

Ongoing SEO and sister sites for new ventures.
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‍We then layered an ongoing SEO programme on top, and the business now shows up for the fireplace searches that matter in Cambridge. As Jamie has launched new ventures off the back of the fireplace business, including a dedicated chimney sweeping site, we've built those out too. Each site stands on its own, and every one benefits from the same approach.

Cambridge Fireplaces now turns up when someone searches for fireplaces in Cambridge, sending a steady stream of qualified local enquiries through to the showroom. The website properly reflects the standing of the business, and the family of sister sites means Jamie can launch a new venture with the same polish and visibility each time.