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Social media

A Business Bay social media agency that builds every post around the customers you actually have

Posts, stories and replies for firms and shops running from Bay Avenue to the Dubai Water Canal, each one written for the people who pass through and pointing to a WhatsApp chat, with the price settled on a call.

Business Bay

Social media for Business Bay businesses that serve office workers by day and residents by night

Every week a business setup consultancy in Business Bay posts a stock skyline, a line about starting a company in Dubai and a phone number. It could belong to any consultancy in any district, and the people who scroll past can tell. The founders it wants are in the towers around Business Bay Metro Station, eating lunch on the Bay Avenue podium and walking the canal in the evening, and none of them recognise themselves in a skyline. We plan social media here from the opposite end. Our first call asks who your customers are, where in the district they spend the day and what would stop their scrolling, and every post after it is built from something real: the building, the walkway, a question a founder asked you this week. Every post finishes at a WhatsApp conversation that begins with Business Bay already typed, and the fee is fixed during the call once your accounts have been seen.

01

One skyline feed for all of Dubai loses to Business Bay detail

A business setup consultancy in Business Bay fights every other one for the same founder with the same feed: the skyline, the flag, a licence in a frame. A founder in a tower beside the canal scrolls on, because none of it is about them. Local content answers the question that founder was asking over lunch on the Bay Avenue podium, shows the consultancy's real desk and whoever picks up the phone, and says the district's name the way a client would. Each post points to a WhatsApp chat that already mentions Business Bay and to the district page behind it. What people type into Google ends up as what the posts answer.

02

Business Bay posts that send people to pages that back them up

Without a page behind it, a post promises more than it can deliver. Someone in Business Bay sees a story about company formation, taps through to a homepage that ignores their district and their question, and leaves. That is why each post links to its own district page, where the detail that did not fit in the post lives and the visitor is passed on to WhatsApp. That link lends the post credibility, since a page written for Business Bay says the business works here, and the posts in turn bring the pages visitors that search has not reached yet. A single team handles both, so web design in Business Bay and social media sit in one plan.

03

Executive Towers, the canal and the Metro as settings, nothing invented

Every post rests on facts we can stand behind. Executive Towers has 12 towers on a shared 3 level podium, 10 of them residential, a real setting for a consultancy that wants to reach founders who live upstairs from where they work. Business Bay Metro Station on the Red Line opened in October 2010, and whoever steps off at 8 in the morning is an audience with a timetable. Marasi, the waterfront on the Dubai Water Canal, is where the evening crowd gathers. These places become settings and subjects, photographed by you or by us. We never invent anything: no stock image of another tower, no quote nobody said.

04

What happens on the first call with a Business Bay business

No price is quoted before we have had 20 minutes on a call with the owner. We open with who the customers are and when they are in Business Bay: founders in the office towers by day, residents of the 10 apartment buildings in Executive Towers by evening, hotel guests at weekends. After that we look over the accounts already running, the clips and photos sitting unposted on a phone, the WhatsApp number that should receive enquiries, and the platforms your customers favour. A plan and a price follow. There is no rate card, since a consultancy with one meeting room and a restaurant spread over 2 floors need different work. To begin, use the form for a first call.

05

The DMs and comments a Business Bay consultancy forgets to answer

The enquiry a consultancy loses is usually a late night comment under a post, or a DM asking what a mainland licence costs that was read and never answered. Replying to comments and messages is part of our work: we write in your voice, from the answers you gave us on the first call, and hand anything serious to WhatsApp so you can take over. A founder who messages 3 consultancies in Business Bay and hears back from 1 has often chosen before the other 2 wake up. A reply costs almost nothing to produce and most businesses here skip it.

06

LinkedIn first for a Business Bay consultancy, Instagram second, TikTok can wait

LinkedIn is where a business setup consultancy in Business Bay should begin, since a founder still deciding goes there to check the person they are about to pay. Instagram is second, for the office, the team and what a working day looks like. Third, and quietly, come Google Business Profile posts, which appear in map results for anyone searching for a consultancy near Business Bay Metro Station. TikTok and Facebook can wait until those 2 are working. A restaurant on the Bay Avenue podium would flip the order and lead with Instagram, which is why platforms are picked for the trade and the district, and habit has no vote.

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The founders in the towers around a business setup consultancy in Business Bay should shape its plan, and the first call is where that happens. The price comes after we have seen your accounts and heard who your customers are.

What the first call covers

Who your customers are, and whether they are in Business Bay in office hours, in the evening or at weekends. The accounts you run now, whatever unposted material sits on your phone, and the WhatsApp number enquiries ought to reach. The platforms your customers really use, and the one you can leave alone for now.

Who this suits
  • A consultancy or PRO firm in the towers by Business Bay Metro Station whose clients arrive through trust.
  • A restaurant or cafe on the Bay Avenue podium that depends on the lunch rush and the evening canal stroll.
  • A brokerage letting in Executive Towers that needs each building, and each viewing, to look like itself online.
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Frequently asked questions

How do posts become messages for a Business Bay business?

By ending somewhere. Every planned post carries a next step for the reader, either a WhatsApp link opening with the district and the service already written, or the district page that answers the question raised. A post about company setup costs that lands on a Business Bay page about exactly that, with a WhatsApp button on it, gets a reader into a conversation in 2 taps. Monthly, conversations are traced back to the posts that started them, which shows what content earns its place and what is only decoration.

Is social media worth it for a Business Bay business in its first year?

That depends on the trade, and we say so on the call. A business setup consultancy in Business Bay usually gains more in year one from the site and the search work, with social showing the real people behind the firm. A restaurant on the Bay Avenue podium gets more from Instagram than from almost anything else in year one, because the lunch crowd decides with its eyes. Within the 20 minute call you get a plain answer on whether social comes first or later, and Business Bay digital marketing shows how the pieces fit.

Who makes the posts for a Business Bay business, you or us?

We plan, write, edit and publish; you supply the raw material only you have, such as a photo of the desk, a 20 second clip of the walk from Business Bay Metro Station to the office, or the question a client asked this morning. If a shoot is needed we brief it and arrange it in Business Bay. For the first month you approve every post, and after that we agree which kinds can go out unseen. The voice stays yours, picked up from the first call and from your own messages to clients.

Do Google Business Profile posts count as social media for a Business Bay business?

Yes, and for certain Business Bay businesses they do better than Instagram, as they appear in map results when the trade is searched for near the Metro or along the canal. Profile posting is part of the work, along with keeping the hours and photos accurate, and replies to reviews count as content: a review answered well is read by the next 10 people who open the profile. This overlaps with the search side, so Business Bay SEO and social are planned by one team, not 2 suppliers who never speak.

Do the posts link to our Business Bay pages?

Yes. Where a platform allows links they go straight to the page, and where it doesn't the post names the page so people can search for it. A post on visa processing from a Business Bay consultancy links to the Business Bay visa page, a lunch special story from the Bay Avenue podium links to the restaurant's district page, and the profile link points to that page instead of the homepage. The WhatsApp button on each is where the conversation begins. If you also run ads, Business Bay paid ads point at the same pages and the message holds together.

Which platforms should a Business Bay business be on?

Fewer than you would guess, picked by who your customers are. For a Business Bay consultancy selling to founders, LinkedIn comes first, then Instagram for the human side, with Google Business Profile posts covering the map results. A cafe on the Bay Avenue podium starts on Instagram, puts the profile second and skips LinkedIn. TikTok is worth a slot only when someone in the business is willing to appear on camera and has something to say. We fix the list on the first call and revisit it whenever the monthly numbers show a platform not paying its way.

The bottom line

A Business Bay business that posts a borrowed skyline to people who see nothing of themselves in it is paying for silence. The alternative is content drawn from the real towers, podium and canal of this district and aimed at a WhatsApp conversation, which is work you can count. What it costs gets agreed during a 20 minute call. For the method see social media across Dubai, and for neighbouring districts Sheikh Zayed Road posts, Al Quoz posts and Downtown Dubai posts.

WhatsApp us your handle, plus one sentence on who buys from you in Business Bay; we book the first call and name 3 changes to the account.

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Plan finder

Find the plan that fits your business

Tell us what you sell and where you want work from. We look up how many people search for it each month in those districts, then send you the numbers and the plan that covers them.

What happens next

1

We reply on WhatsApp within the working day.

2

You get the search numbers for your services in your districts, and the plan that fits them.

3

Nothing to pay up front, whichever plan you choose.

Step 1 of 3

What do you need?

Your business

A few words is enough: dental clinic, AC repair, law firm.

Count what people search for separately. A dentist might offer whitening, implants and braces.

Which districts do you want work from?

The plan that fits

Pick your districts to see which plan covers them.

SEO included. Nothing up front. 12 month minimum, then it rolls monthly.

Where should we send the numbers?

Include the country code. UAE numbers start with +971.

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