Taking a Loughton windows and doors installer from page 2 to an average position of 1.32

Associated Glass install high end windows and doors across Essex and North East London from their showroom in Loughton. They are an approved partner for Internorm, Origin and Rationel, and their order values run into 5 figures.

We built their website and we run their SEO, so the search work was planned into the site from the first design.

Their average position across core Loughton keywords was 14.14. The terms that matter most to a buyer were further back: "composite door prices" at 48, "upvc sash windows" at 41 and "aluminium windows prices" at 36.

Outside Loughton they were close to invisible. Woodford, Buckhurst Hill, Wanstead and Theydon Bois are minutes from the showroom and full of the customers who buy Origin bifolds and Internorm glazing, and Associated Glass ranked for almost none of it.

Because we built the website too, the technical SEO was designed in from day one. Every product range got its own page: Origin, Rationel, Velfac, Heritage, Bel'm, composite doors, sash windows and skylights. The partner list became a set of landing pages that catch people searching by product name.

‍One keyword set across the whole catchment.

‍We ran the same 22 term commercial keyword set across 5 locations instead of optimising one town and hoping for spillover, and went straight at the price, cost and supplier searches people type right before they call someone. Rankings are published to a client portal every month.

The average search position in Loughton moved from 14.14 to 1.32, a gain of 12.82 places. 101 keywords now rank in the top 3 and 117 in the top 10, and Associated Glass went from page 2 in their home town to the top of the results across all 5 locations.