Google Ads management in Dubai that earns its budget in real enquiries

Apex Digital is a Google Ads agency in Dubai, and the management is scoped on a consultation call and agreed in writing before anything goes live. Conversion tracking is proven before a dirham is spent, the ads land on a page about that service in that district rather than on your homepage, the ad spend is paid by you to Google with nothing added on top, and a campaign that does not earn its budget gets paused.

GoogleAdsPartner

Cost per enquiry reported every month, with clicks further down

Most Google Ads reports hide the only number that matters, which is what each enquiry cost you and whether it turned into a job. We strip the clicks, impressions and click through rates out of the front page of the monthly review and lead with cost per enquiry, cost per booked call and which search terms produced work you actually wanted. A dental clinic in Al Barsha paying 4 times as much per enquiry for implants as for hygienist visits needs to know that, because the 2 numbers call for opposite decisions. If you are on a website plan the ads report sits beside the ranking report, so you see paid and organic enquiries side by side.
Illustration of a monthly report where cost per enquiry falls month by month, with enquiries shown first and clicks further down

Search terms mined and negatives added every single month

The search term report is where the wasted money hides. A campaign for movers JVC left on broad match will happily pay for mover jobs Dubai, moving company salary and how to move a sofa yourself, and the account will report all of them as clicks. Every month we read the actual searches that triggered your ads, add the ones that can never turn into work to the negative list, and move the ones that do convert into their own ad groups with their own copy and their own district page. The negative keyword list is a living document rather than something set on day 1 and forgotten, and it is usually the single biggest saving in an account we take over.
Illustration of a search terms list where relevant searches are kept and irrelevant ones are added as negatives

Scoped on a consultation call, with no percentage of spend

We do not take a percentage of your ad spend, because an agency paid that way has a reason to want your budget bigger, and we would rather be paid to make it smaller. The management scope is agreed on a consultation call and put in writing before anything runs, covering the keyword research, the account build, the ad copy, the conversion tracking, the monthly search term and bid work and the monthly report. The ad spend itself is paid by you directly to Google on your own card, at Google's published rates, with no markup and no rebate to us. The starting budget is worked out on the call from what a click costs in your trade and your districts, and the research tells us where you sit.
Illustration of a consultation call that produces a written scope covering districts, services, budget, tracking and a monthly fee, with no percentage of spend

Your Google Ads account, in your name, with your data in it

The Google Ads account is yours. It is created in your own Google account or your business account, never inside an agency wrapper that vanishes when the relationship ends, and the same goes for your analytics, your Search Console and your Google Business Profile. Everything we build inside it, the campaigns, the negative lists, the audiences, the conversion history the bidding has learned from, stays there. We work in it as a manager, which is how Google intends it to be done. If you already have an account, we audit it first rather than starting again, because 2 years of conversion data from a clinic in Jumeirah is worth keeping even when the structure around it is not.
Illustration of a Google Ads account where you are the owner, billing contact, admin and data holder, with standard access for us

Ads land on the district page built to rank for the search

A click on an advert for emergency electrician Dubai Marina should land on a page about emergency electrical work in Dubai Marina, rather than on a homepage with a slideshow and 9 menu items. Google scores that relevance and charges less per click when it is right, and the visitor converts better because the page answers the exact question they typed. That is why we run ads for businesses on a website plan first: the coverage matrix already has a page for every service in every district, built with schema, speed and a WhatsApp button, so the landing page problem is solved before the campaign starts. Where a campaign needs a page the plan does not have, we scope it on the same call.
Illustration of a sponsored search ad for a dentist in Al Barsha that lands on the district page built to rank for that search

The fast lane while the included SEO catches up

Every website plan includes ongoing SEO, and a page for villa painting Arabian Ranches will usually reach page 1 on its own given a few months. Ads are the fast lane in the meantime. We run them on the searches where the organic page has not arrived yet, watch the ranking report each month, and as a page climbs into the top 3 we ease the spend off that term and move it to the next district or service still waiting. Campaigns that do not earn their budget after a fair trial get paused, and we tell you why in plain words, because a business that stops trusting its ads report stops reading it.
Illustration of a chart where ads bring enquiries from day 1 while organic enquiries from SEO climb to overtake them

Google Ads campaigns built around what an enquiry costs in each Dubai district

Google Ads reaches someone searching for what you sell right now, and it is also the easiest place in marketing to spend money badly. Most websites have 1 page per service. A moving company has a page called House Moves and that is it, so every advert, for every district, lands there. But nobody searches for house moves. They search for movers JVC, or moving company near me from a phone in a flat in Dubai Marina, and a click that lands on a general page costs more, because Google scores relevance, and converts worse, because the page half answers the question. One campaign aimed at the whole of Dubai makes it worse, because it pays for clicks from Hatta to Jebel Ali at the same bid and sends them all to the same page. We build a page for every service in every district you work in, and those are the pages the ads land on, each with its own ad group and its own budget. Before a campaign runs we do the keyword research: which districts, which services, how many searches a month, what a click costs, who is already bidding. 6 services across 10 districts is 60 different searches, each with its own page, and the ads run on the ones the included SEO has not reached page 1 for yet. The starting budget is agreed on the consultation call, paid by you to Google, and a campaign that does not earn it gets paused.
How we price this

Priced on a call, after we have seen your numbers

1

We look at your districts, your current campaigns and what an enquiry is worth to you

2

Ad spend is paid by you, straight to the platform, and stays separate from our fee

3

You get a written plan and a fixed quote before anything runs

Selected work

New and featured web design and marketing work

Websites, SEO and content for luxury retail, clinics, automotive, hospitality and finance brands. Each project is shown with its real location and the results it got.

What owners ask before they start.

How much should I spend on Google Ads to make it work?

What does the management fee cover, and what is paid separately?

How long until I see results from a new Google Ads account?

Can you run Performance Max, Shopping, YouTube and Display alongside Search?

What happens if I want to pause or stop the Google Ads work?

Do you handle conversion tracking and analytics setup, or is that separate?

Do you improve the landing pages the ads point at?

What about Google Ads remarketing and audience targeting?

How do you handle attribution between Google Ads and other channels?

What if our cost per click is just too high to be profitable?

How do I get in touch with Apex Digital?

Web Design

Webflow websites for Dubai businesses, sold as one monthly plan with the SEO included. A page for every service in every district you work in, fast on a phone, changed the day you ask and built to rank from launch.
Nothing up front, one monthly number, a 12 month minimum and then rolling monthly.
See the website plans
Plan finder

Tell us about your business

Tell us what you sell and where you want work from. We look up how many people search for it each month in those districts, then send you the numbers and the plan that covers them.

What happens next

1

We reply on WhatsApp within the working day.

2

You get the search numbers for your services in your districts, and the plan that fits them.

3

Nothing to pay up front, whichever plan you choose.

Step 1 of 3

What do you need?

Your business

A few words is enough: dental clinic, AC repair, law firm.

Count what people search for separately. A dentist might offer whitening, implants and braces.

Which districts do you want work from?

The plan that fits

Pick your districts to see which plan covers them.

SEO included. Nothing up front. 12 month minimum, then it rolls monthly.

Where should we send the numbers?

Include the country code. UAE numbers start with +971.

Thanks, we have it. We will WhatsApp you within the working day.
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