Paid ads for JLT businesses, with your ad spend kept in your hands and every click tracked

Somebody's cousin built the account in 2 hours the week the consultancy was licensed. There is 1 campaign, its location still on the United Arab Emirates, the factory default, and the keyword list holds 6 phrases on broad match, which means searches for DMCC jobs, free zone visa rules or forming a company in another emirate all cost the consultancy money. The landing page is the homepage, and nothing is tracked, so the budget leaves every month with no record of what came back. The first week with access we read the search terms report, going back as far as it goes, and the list of what the account has been paying for settles most of the conversation. The slower half of this work, ranking the pages, is on the JLT SEO page.

Before any campaign is built we spend 20 minutes with the owner. We ask which districts and which services the business actually sells, because a consultancy in JLT that only does DMCC licences should not be bidding on mainland phrases, and which clients it wants more of. Then the tracking: whether calls, forms and WhatsApp clicks are counted today, and what an enquiry has cost until now, if anyone knows. Then the budget, which is a number you set and pay to the platform yourself, and how it should be split between search, Meta and remarketing. Our fee is agreed on that call. There is no rate card, because 2 campaigns for 1 district and 20 campaigns for 10 are not the same work. To begin, request the first call whenever you are ready.

Most people who read a district page do not message the first time, and that is the only reason remarketing exists. A founder who opened the consultancy's JLT page on the Metro and closed it at DMCC Metro Station can be shown 1 more ad in the days that follow, naming what they read and offering WhatsApp. The part that matters is the limit: a short window, a small number of showings, and the ad stops whether or not they replied, because nobody chooses a consultancy that has been following them round the internet since the spring. The lists are built per district page and cleaned daily, so anyone who has already messaged you is taken off them.

A business setup consultancy in JLT that forms DMCC companies and, under the dual licence scheme, helps members add a mainland licence, runs 1 campaign aimed at the whole city. Clicks arrive from people wanting a different free zone, a licence category the firm never touches, or a visa question with no company attached, and the ad opens on a homepage where DMCC appears only on the third screen. One district campaign targets DMCC company setup, landing on the JLT page that explains the free zone, the clusters and the dual licence. One for Dubai Marina, landing on the Dubai Marina page. 4 services across 6 districts is 24 campaigns, each on its own page.

Each ad account is opened in the consultancy's name with its own card, and the spend goes from that card directly to Google and Meta, never through our hands. That matters for 2 reasons. The history, the audiences and the conversion data belong to the business, so if you leave you keep them. Our fee is settled on the call and stays put as spend rises or falls, so we gain nothing from a JLT campaign that spends more than it needs to. How the money is divided, between the DMCC setup campaign and the Dubai Marina one, between search and Meta, and what is paused first in a thin month, is your decision with our recommendation beside it. Digital marketing in JLT runs on the same rule.

Every week we read every phrase the campaign paid for and sort it. A search for DMCC company setup cost stays. Searches for DMCC careers, a company stamp or a free zone at the far end of the city join the negative list, and the consultancy is never charged for them again. Next comes a pass by campaign, where one that spent a month without producing a message is paused and its budget shifts to the JLT campaign that did. Broad match is kept on a short leash and phrase match does most of the work. Over a few months the list of what you will not pay for gets longer than the list of what you will, which is how it should be. Paid ads across Dubai explains the weekly routine.