From Executive Towers to Downtown Dubai, digital marketing for Business Bay businesses that starts with search
Website, search, social media and paid ads for the businesses in the towers between Sheikh Zayed Road and the Dubai Water Canal, all handled by one team and all based on what your customers type into Google.
The idea behind Business Bay was a second commercial centre for Dubai, built around an extension of the creek that became the Dubai Water Canal, and it works as one. The Dubai Water Canal runs 3.2 km from Dubai Creek at Business Bay to the Arabian Gulf, and the Marasi waterfront beside it adds marinas and retail to the towers. Banks and corporate offices sit along Sheikh Zayed Road, 10 of the 12 Executive Towers are apartments, the JW Marriott Marquis twin towers take the hotel trade and a mall on a podium feeds the cafes that fill at lunch. An accounting firm in the area may serve clients in DIFC and Al Quoz whom its own receptionist has never met. A brokerage letting flats in Bay Square gets its enquiries from people searching wherever in Dubai they happen to be. What those businesses have in common is a website that treats Dubai as one place, when the searches are split by district and by service. Our approach as a digital marketing agency for Business Bay begins with those searches. Keyword research goes first. Next the Webflow site is built with a separate page whenever a service and a district add up to a winnable search, and the same people run the SEO, the social media and the paid ads, which keeps pages, posts and campaigns pointing one way.
What businesses here need
The research behind this page records 4 kinds of business in Business Bay: corporate offices and banking, hotels, the retail and restaurants on podiums like Bay Avenue, and the letting and sales activity that comes with 10 residential towers in one complex. Their customers are the office workers who arrive at Business Bay Metro Station each morning, the residents who stay when the offices empty, and hotel guests who search for a dentist or a dry cleaner from their room without knowing which district they are in. The JW Marriott Marquis alone has 1,608 rooms across its twin towers, a good many guests typing a search from their rooms.
Each kind of business needs something slightly different from its marketing. A founder searching from a desk in DIFC or a cafe on the canal must be able to find a PRO services company or an accounting firm, and will judge it on its website before sending a single message. A restaurant on the Bay Avenue podium needs to show up when somebody in a tower nearby searches for lunch, and needs the photos on its profile to look like the room. A brokerage should have a page for every building it lets, since tenants search by building. A hotel needs its own name to win when a guest searches it directly.
Their problems, though, are much the same. The customers rarely search for Dubai as a whole. They search from, or for, a district, and they phrase it in their own words. The site a cousin made in 2019 has a homepage, a Services page and a form, and none of that can answer these searches. The Google Business Profile has 4 reviews and the wrong opening hours. The Instagram stopped after the opening post. The ads somebody switched on in a hurry are still running on the phrase the owner typed in that afternoon. Fixed one at a time by 4 suppliers, those problems stay separate. Fixed by one team that sees how the website feeds the ads and the profile feeds the map results, they start paying for each other. Next door, digital marketing in Downtown Dubai follows the same model, as does digital marketing in DIFC.
Our services here
Web design
One monthly price from AED 1,500 a month + VAT covers the Webflow site, the hosting and the upkeep with SEO included, and the pages are laid out service by service and district by district. What an accounting firm here receives on each plan is set out on web design in Business Bay.
SEO
Research on keywords precedes all writing; the monthly work that follows lifts district pages and gets the business profile into map results. SEO in Business Bay lists the searches we would test first and shows what the monthly report looks like.
Social media
Each post is planned around who passes Bay Avenue and the canal promenade at lunchtime and ends in a WhatsApp chat. Social media is quoted on a call, and what that call covers is explained on Business Bay social media.
Paid ads
Google and Meta campaigns are divided by district and land on the page written for it, with tracking in place before any money is spent. Your ad spend stays separate and goes straight to the platform. See paid ads in Business Bay for how the budget is split.
Frequently asked questions
Is Business Bay mainland or free zone, and does it matter for marketing?
Business Bay is mainland. The government's list of free zones does not include it, and companies here hold licences from the Dubai Department of Economy and Tourism, DET. For marketing that changes less than owners expect. Pages follow where your customers search, which for a Business Bay firm usually means its own district plus those its clients sit in, from Downtown Dubai across to the far side of Al Khail Road, and before we write any claim we check what your licence covers.
Why does Business Bay get its own pages?
Because people type Business Bay into Google. Our research found searches pairing the district's name with terms like web design and SEO, and a page written for the district answers them far better than a general Dubai page would. Only a Business Bay page can talk about Bay Square, the 12 Executive Towers and the canal, and that local detail is how Google and a reader can tell the page is about this place.
How far beyond Business Bay should my marketing reach?
Exactly as far as your Business Bay customers travel from, and the keyword research shows where that is before anything is built. For most firms here that means Downtown Dubai immediately to the north and DIFC, with districts further out added as the search numbers justify them. Launch reaches 10 districts, Growth 20 and Apex 30, so choosing a plan really means choosing how far from the canal you want to be found.
What does digital marketing cover for a business in Business Bay?
One team gives a Business Bay business 4 things: a Webflow website, SEO to get its pages found, social media planned around its actual customers, and paid ads that open on the right district page. A business can begin with the website and search work, adding the other 2 once the numbers show they will pay, and nothing added means another supplier or another report.
Because a Business Bay firm's customers type their searches in DIFC, Downtown Dubai and districts well past the canal, we build the marketing one district at a time, with a page set for every service, SEO to lift it, social posts for the towers' crowd and ads that land on the matching page. One team runs all 4 and starts with the research. All Dubai districts are listed in one place, and Sheikh Zayed Road and Al Quoz show the same model close by. Further out, Al Wasl and Ras Al Khor have their own pages built the same way.
WhatsApp what you sell and where your customers search from, and we return your Business Bay district list with the numbers behind each entry.
Find the plan that fits your business
Tell us what you sell and where you want work from. We look up how many people search for it each month in those districts, then send you the numbers and the plan that covers them.
What happens next
We reply on WhatsApp within the working day.
You get the search numbers for your services in your districts, and the plan that fits them.
Nothing to pay up front, whichever plan you choose.
