Paid ads for Dubai Islands businesses, with the ad spend kept yours and every click tracked

2 figures never mix. Whatever Google and Meta charge for Dubai Islands clicks is paid from the charter's own card, and Apex never holds, routes or marks up any of it. What we bill for the work is a different sum, fixed on the call and unmoved by a busy or quiet month. The note shows the platforms' own invoice figure beside ours, so the 2 never blur. Ownership of the ad accounts stays with the charter; we are added as managers, and the owner can switch every campaign off in a single step. The division of a month's budget between resort guests, day visitors and holiday weeks is set on the first call and reviewed in each note.

A visitor who read the charter page and closed it without writing is worth a second, gentler nudge. The reminder is one short advert, shown a few times a day at most and stopped after a set window, so it cannot follow a holidaymaker home for months. Reminders stop for anyone who has already messaged, so a booked guest is never nudged about a trip they have paid for. A guest staying at Riu Dubai or Centara Mirage has a limited number of days, which suits a short window. Audiences come from pages visited, never from private lists, and the cap and the window are written into the note so you can see how many reminders were actually shown.

4 topics fill the first call about Dubai Islands: the boats and trips you sell, the piers you sail from, how enquiries are recorded at present and the click ceiling you feel comfortable with. We also ask who replies on WhatsApp and until when, and whether the charter welcomes walk in guests. Afterwards you can say which campaign would launch first, which landing pages are ready and which still need building, and what the weekly reading of search terms and the monthly note would contain. If the answer to any of these is not yet known, the call is where it gets settled, and nobody is sent away to prepare. A charter with no photographs is told what to film first. Our fee waits until that picture exists.

Take a Dubai Islands yacht charter that runs one campaign for the whole city and sends every click to a single homepage. A person searching from a far corner of the city costs the same per click as a guest in an 800 room resort on the islands, yet only one of them can step aboard this weekend. Cutting the campaign up by audience gives each slice its own advert and page: resort guests near Riu Dubai and Centara Mirage in one, day trippers who cross the bridges in another, and Deira or the neighbouring districts later, if the counts support it. Each campaign is judged on the enquiries it produced, so a weak one is cut without disturbing the others.

A yacht trip is bought with the eyes, which makes Instagram and Facebook the natural home for a short film of the coastline or a photograph of a family on deck. Meta adverts can be aimed around the 2 resorts and the seafront at Souk Al Marfa, so the picture reaches people within reach of the coast while their holiday is under way. Google answers the question that was typed, while Meta puts the idea in front of people who had not yet asked. Both lead to the same landing page, and the note compares what each cost per enquiry against the platforms' own statements. A short and a long cut of the same film are tested against each other, and the note says which earned more enquiries.

Many holidaymakers will tap a button to chat before they fill in a form. Tapping a click to WhatsApp advert starts a chat that already contains the words Dubai Islands and the trip, and a lead form advert asks only for a name, a date and a party size while the guest stays inside Instagram. Both need an owner who replies within minutes, because an answer that arrives next morning often meets a guest who has booked elsewhere. We set the first message, the form questions and the tracking number, then read the replies in the note so that slow answers are caught early. Calls from the advert are tracked separately from chats, since some guests would still rather phone.