Dubai CommerCity marketing agency: one team for the website, the search work, social and ads
Online sellers, fulfilment operators and ecommerce start ups in the free zone beside the airport get website, searches, posts and ads as 1 plan, and every enquiry is credited to the page or ad that produced it.
October 2017 saw the launch of Dubai CommerCity, a free zone created for digital commerce by the Dubai Airport Freezone Authority in a joint venture with wasl Asset Management Group. Gulf News described it as the first ecommerce free zone in the MENA region. It occupies part of Umm Ramool, near Dubai International Airport, and the original plan arranged it in 3 clusters, business, logistics and social, to be built in 2 phases. Management then changed: the Dubai Integrated Economic Zones Authority took charge on 1 January 2022, and a September 2022 relaunch gave the zone a fresh corporate identity as a digital commerce hub. Many companies here sell to other companies, so the person weighing a supplier is often at a desk comparing several websites side by side. Our plan treats the 4 as a single job, so a buyer switching between a post, a search result and the website keeps meeting the same supplier. 4 service pages follow, each with a different trade as its example.
What businesses here need
The official site, the 2017 launch coverage and Gulf News point to 4 groups. The first is digital commerce itself, with the zone describing itself as the first free zone dedicated exclusively to that field in the MEASA region. The second is the physical side: dedicated and third party warehouses, fulfilment centres and last mile services, which the launch aimed at manufacturers storing goods and spare parts. Business support and consulting come third, covering supply chain solutions, emerging technologies and advisory work. IT, payments and customer services form the fourth, the kinds of company Gulf News said the zone was designed to host.
The buyers are mostly companies: online sellers, manufacturers holding stock, logistics operators and start ups in ecommerce and IT. A seller needs one page per product line and per market served, with specifications set as text that can be copied into a purchase request. A fulfilment operator describes each process it runs, from receiving stock to returns and last mile delivery, on a separate page. A consultancy shows its method before asking for a meeting. The official site also lists smart desks, premium offices, coworking space, retail, restaurants, food halls and event venues, so some companies on site sell to people passing through.
Neighbours shape coverage too. DAFZA is a separate free zone with its own facilities, so digital marketing in DAFZA is a page of its own. The locality itself is described on the Umm Ramool district page. Wikipedia puts Al Garhoud on the west side of the locality and Ras Al Khor to the south. Al Rashidiya has a page of its own too. The full list of Dubai districts shows the rest.
Our services here
Web design
A freight forwarder is the example on web design for Dubai CommerCity firms: a Webflow page per lane and per place served, with hosting, edits and SEO folded into the monthly fee, from AED 1,500 a month + VAT.
SEO
SEO for Dubai CommerCity companies uses an electronics trader to show the order of work: count the searches, write a page per product and place, align profile and directory entries, then read a monthly note listing the pages that gained ground.
Social media
Dubai CommerCity social media is illustrated by a printing press, whose finished samples are the posts sellers save and share; each one opens a WhatsApp chat naming the zone, and the calendar and fee are settled after the first call.
Paid ads
Paid ads for Dubai CommerCity companies take a perfume trader as the case: Google and Meta campaigns aimed at resellers while a shortlist is open, each click sent to a page for the product advertised, and the spend billed to your own card.
Frequently asked questions
How do we start working together from Dubai CommerCity?
The quickest start is a WhatsApp message to the number on the contact page, or the form beside it. Tell us what you sell from Dubai CommerCity, who buys it and from which cities or countries, and we offer a 20 minute call slot. Apex has no office or phone number to publish, so the call, the pages and each monthly report arrive online. You sign off the counted search list before a page is drafted, and billing begins on the date of signature.
Which service should a Dubai CommerCity business start with?
Start with the website plan in most cases, because SEO is included in it and every other channel needs pages worth sending people to. A Dubai CommerCity seller or logistics operator with no site, or one page headed Services, gains most from pages written per service and place. Social media suits companies whose buyers vet a supplier first, while ads suit those who need enquiries within weeks. The first call ranks the 3 against how your own buyers behave, and Launch covers 6 services across 10 districts.
Why does Dubai CommerCity get its own pages?
Buyers in Dubai CommerCity phrase searches around the zone, its warehouses and its neighbours, and a page about Dubai in general answers none of that. Google also treats near identical location pages as spam, which is why each page is built from the district's own facts: the 3 cluster plan, the fulfilment centres and warehouses on the official site, the airport close by. Pages differ because research differs. No other district shares a free zone history that runs from a 2017 launch to a 2022 relaunch.
Is Dubai CommerCity mainland or free zone, and does it matter for marketing?
It is a free zone, and since 1 January 2022 the Dubai Integrated Economic Zones Authority has managed it alongside Dubai Airport Free Zone and Dubai Silicon Oasis. For marketing it matters in 2 ways. A page's licence details and named authority must match the company papers, and the buyer is more often a business than a shopper. Prices and plans are identical to those for mainland firms, so a Dubai CommerCity company needs nothing extra to start.
A free zone built for digital commerce draws buyers who compare suppliers methodically, often from a desk. They read the website, search the company name, glance at its posts and sometimes meet an ad, and any difference between those screens loses the enquiry. With 1 team, the services, licence wording and contact route read the same on every screen, and the monthly report credits each message to its page or ad. Phrases are counted before writing starts, which points effort at terms buyers really use.
Message us on WhatsApp with what you sell in Dubai CommerCity and which customers order most, and a call slot arrives with a first shortlist of searches.
Find the plan that fits your business
Tell us what you sell and where you want work from. We look up how many people search for it each month in those districts, then send you the numbers and the plan that covers them.
What happens next
We reply on WhatsApp within the working day.
You get the search numbers for your services in your districts, and the plan that fits them.
Nothing to pay up front, whichever plan you choose.
